The licensing and use of Semiconductor Intellectual Property is a key element of the semiconductor industry today. Yet, customers and suppliers alike still complain that the business model is broken and quality remains a significant impediment to the overall health of the industry.

Industry leaders from the Global Semiconductor Alliance (GSA) IP Interest Group will offer a tutorial regarding the common challenges facing IP reuse and best practices, as well as explain the readily-available resources accessible to companies today.

Agenda

Introduction to IP Initiatives at the GSA (10 min)
Speaker: Warren Savage, President and Chief Executive Officer, IPextreme and GSA IP Working Group Chair

Keynote 1: The Shift of Innovation to the Edges (20 min)
Speaker: Dr. Juan-Antonio Carballa, Semiconductor Venture Capital partner and worldwide Head for IBM's Microelectronics Services team

Speaker: Jason Lawley, Staff Design Engineer Manager, Xilinx

IP Licensing Best Practices (30 min, including Q&A)
Speaker: Kurt Wolf, President, SiliconIP

Break (10 min)

Keynote 2: The Evolving Supply Chain (15 min)
Speaker: Phil Casini, Vice President Marketing, Chip-Start and Managing Director, Advanced Tech Marketing

Top 5 Tips for Evaluating IP Quality (15 min + 5 Q&A)
Speaker: John Koeter, Vice President Marketing, Synopsys

10 Critical Factors in Selecting Memory IP (15 min + 5 Q&A)
Speaker: Farzad Zarrinfar, President, Novelics

Hard IP from Multiple Sources AND Smooth Foundry Tapeouts (15 min +5 Q&A)
Speaker: Ken Brock, Director of Physical IP Marketing, Virage Logic