Developing a product today is much more than just having the right engineering team. It’s the play in the globally distributed ecosystem and a firm’s ability to successfully leverage the best partners that determines its success.

As the leaders in providing product engineering services, Wipro has over the past 15 years provided engineering services to leaders in high-growth industries such as technology and telecommunications. These industries no longer depend on a single geography or one product/service, and Wipro has developed processes that perfectly complement their strengths. The session would focus on the need for global product engineering, real-life examples of successes, and how to utilize global product engineering to your firm’s advantage.

Ron Burns General Manager, Semiconductor and Systems Solutions WiPro Technologies

Mr. Burns is responsible for Wipro's Americas business and industry participation. His business career spans 20 years of semiconductor, electronic design automation, and embedded systems experience. Most recently, Mr. Burns served as vice president of worldwide sales at Teja Technologies. Prior to Teja, he was the vice president of marketing for Axis Systems.

Brani Buric Executive Vice President, Marketing Virage Logic

Mr. Buric is responsible for driving Virage Logic’s global marketing strategy in addition to developing and managing strategic partner relationships. Prior to his current role, he served as vice president of product marketing, senior director of strategic business solutions and senior director of business development and IP platform marketing.

Esam Elashmawi Vice President, Silicon Engineering Actel

Mr. Elashmawi was promoted to vice president, silicon engineering in 2006. Since 2003, he has led the design verification and validation organization. Previously, he co-founded SiliconExpert Technologies and served as the company’s vice president of engineering. From 1988-2000, he held numerous positions in both technology development and product engineering at Actel.

Rich Goldman Vice President, Corporate Marketing & Strategic Alliances, Synopsys, Inc. Chief Executive Officer, Synopsys Armenia

Mr. Goldman is responsible for marketing communications, public relations, events, creative services, web, market research, executive speaking placement, community and employee communications, strategic alliances, University programs, standards, and industry relations. Under his leadership, Synopsys Armenia was recently proclaimed the country’s best company by the National Assembly of the Republic of Armenia.

Sri Hosakote Vice President, Engineering Core Routing Business Unit, Service Provider Technology Group Cisco Systems, Inc.

As vice president of engineering at Cisco, Mr. Hosakote manages employees in over six global locations. Cisco recently launched ASR-9000 globally, which was developed under Sri’s leadership. Over the last 14+ years, he has held numerous roles at Cisco and is responsible for the success of SPTG-India and the evolution of CDO-India.

Kirk Law Vice President, Product Systems Engineering Netapp

Mr. Law is responsible for strategy, planning, and development of system and storage technologies. Previously, he held senior positions at Cacheflow, SGI, and worked at RCA’s David Sarnoff Research Center. Mr. Law earned a BSEE and a MSEE from Purdue University.