This section is dedicated to DesignCon 2008 exhibitors and their news, press and media exposure.

Lisa Ann Reyes
International Engineering Consortium
300 West Adams Street, Suite 1210
Chicago, Illinois 60606-5114, USA
Phone: +1-312-559-3325
Fax: 1-312-559-4111
E-mail: lreyes@iec.org

Official PR Sponsor	PR Sponsor

To have your press kits on display in the press room, please have this pre-assembled material delivered to the Press Room (Room 208) by Monday, February 4, 2008.

Post your news releases on the Exhibitor News Page and aid members of the press with your personalized electronic media kit and company information as they cover DesignCon 2008. Your on-line media kit will be posted as part of the DesignCon 2008 Web site. Virtual Press Office (VPO) will maintain your on-line media kit daily and distribute your news releases to thousands of journalists, further expanding your reach. VPO will also provide full reporting so you can measure your PR efforts.

To participate in this paid opportunity, fill out an order form at: http://virtualpressoffice.com/media/order/

To view the Exhibitor News Page, visit: http://virtualpressoffice.com/media/show/

You will have the opportunity to send news and invitations to pre-registered press and analysts with this list. As an exhibitor, you will receive bi-weekly updates to this list in Excel format. To receive this list, contact Lisa Reyes at lreyes@iec.org.

Only PR professionals representing exhibitors at DesignCon 2008 will receive access to this list.

All accredited members of the media receive full and complimentary access to the entire conference and exhibition, valued at $595 each. If you are hosting analysts or members of the press, you can pre-register them at www.designcon.com/2008/press/press_reg.html.

Press Credentials may be picked up at the Press Registration Counter on-site. Press and analysts must present a business card to pick up their Press Badge.

• Create a pre-show press release announcing your booth and specifics of your product launch or exhibit at the show.
• Send invitations and a DesignCon 2008 VIP pass to your customers.
• Do a pre-show direct mailing or send a postcard to potential customers.
• Add the DesignCon logo to your own Web site announcing your booth and highlighting activities at the show. Visit the logo library here: www.designcon.com/2008/exhibitor_info/logo_library.html.
• Develop a booth traffic builder - explain why people should visit your booth.
• Include DesignCon name and your booth number in all pre-show advertising.
• Include DesignCon name and your booth number in a snipe on all regular product and brand advertising placed prior to the show.

For complete information on PR opportunities available to you as an exhibitor, please contact lreyes@iec.org.

To help illustrate what kind of press attendance you can expect at this year's DesignCon 2008, view this post-show PR report (PDF) analyzing last year's media attendance along with a listing of news sources that covered the event.

Now in its twelfth year, the International Engineering Consortium's DesignCon 2008 conference and exhibition will present more than 300 experts in its world-class educational program and 130 exhibitors on its cutting-edge exhibition floor this February 4-7, 2008 at the Santa Clara Convention Center in Santa Clara, California. Agilent Technologies serves as the official sponsor and Mr. Terry Morris, a fellow of the high performance systems division at Hewlett-Packard, serves as the conference chair.

More than 120 premier educational sessions will complement five pavilions, including the IP Technology Pavilion, the PCB Technology Pavilion, the Semiconductor Technology Pavilion, the Verification Technology Pavilion and the University Pavilion. The DesignVision Awards and DesignCon Paper Awards also take place at the event, giving tribute to outstanding contributions to the industry.

Co-located events include meetings held by industry associations such as the Ethernet Alliance, the Global Semiconductor Alliance and the IBIS Open Forum. The Business Forum will also feature panel sessions led by senior managers and executives addressing critical business and strategy issues of concern to those responsible for directing the design process. One hundred and fifteen top thought leaders served as part of the Technical Program Committee, which helped develop this year's educational conference. For complete information, visit www.designcon.com/2008.

A nonprofit organization, the IEC is dedicated to catalyzing technology and business progress worldwide in a range of high-technology industries and their university communities. Since 1944, the IEC has provided high-quality educational opportunities for industry professionals, academics and students.

In conjunction with industry-leading companies, the IEC has developed an extensive, free, on-line educational program. The IEC conducts industry-university programs that have a substantial impact on curricula. It also conducts research and develops publications, conferences, and technological exhibits that address major opportunities and challenges of the information age.

More than 70 leading universities are IEC affiliates, and the IEC handles the affairs of the Electrical and Computer Engineering Department Heads Association and Eta Kappa Nu, the honor society for electrical and computer engineers. Please visit www.iec.org.