The DesignCon 2007 marketing team is committed to helping you make the most of your investment in the show. Therefore, we are providing several high-quality promotional pieces free of charge to DesignCon 2007 exhibitors. This extensive attendance marketing campaign launched by show management, and combined with your own attendance promotion efforts, will make DesignCon 2007 a success for your organization.
We encourage you to employ one or more of the marketing opportunities described on the ensuing page. Past exhibitors have utilized our advanced marketing tools and experienced a successful return from their efforts.
Customized Electronic VIP Exhibit Passes
Distributed to all exhibitors: December 10, 2006
Attendees who use exhibit passes are at the show because of your efforts! They want to see your products or services. Promote your exhibit and demos by distributing VIP exhibit passes (a $75 value) to your current customers, colleagues, and hot prospects. Your exhibit pass will also allow users to gain access to a special 30% discount off the DesignCon paid conference program—at no additional cost to your company! Exhibit passes will be customized to include your company logo and booth number and are provided in HTML format. Exhibit passes are compatible with broadcast e-mail software and can easily be attached to an e-mail and/or posted to your company Web site.
VIP Exhibit Passes (Hard Copy) Available: December 11, 2005
Download the Order Form (PDF)
Useful for sales calls and for distribution during customer meetings, hard copy VIP exhibit passes are available. These passes will allow for complimentary admission to the exhibition floor at DesignCon 2007.
Database Access Available: December 10, 2006
Download the Order Form (PDF)
Send your personal invitations to the quality DesignCon 2007 database—an impressive listing of design engineers, executives, and managers for your usage. It's simple: Once approving your direct mail piece or broadcast e-mail, we will send a copy of the DesignCon 2007 database to a bonded mailing house or e-mail vendor. You will provide your direct mail piece or e-mail directly to the bonded mailing house or e-mail vendor. While the database is provided free of charge, all costs are the responsibility of the exhibitor. Direct mail deadline: January 8, 2007. E-mail deadline: January 15, 2007.
Conference Brochures Available: December 10, 2006
Download the Order Form (PDF)
For your list of top customers, we suggest sending the Conference Brochure
with your company's personal invitation. Available on December 10, brochures
can be ordered in quantities of 25 and are available only while quantities
last. Reserve today by checking the box on the materials order form, and we
will ship them to your office.
DesignCon Exhibitor Logo
Promote your involvement and encourage your customers to visit you on-site by displaying the DesignCon Exhibitor Logo on your Web site. The DesignCon Exhibitor logo can easily be linked to your VIP Exhibits Pass, giving your customers a complimentary invitation to visit you at DesignCon 2007.
The DesignCon Exhibitor logo, as well as other versions of the DesignCon logo, can be found in the Logo Library.
How to Use the Promotional Materials to Increase Booth Traffic
- Send customers and hot prospects a pre-show e-mail or mailing with information about a new product your company is unveiling at DesignCon 2007 and include a link to your free Customized VIP Exhibit Passes.
- Offer an incentive in the form of a free gift or product discount for customers who redeem your company's Customized VIP Exhibit Pass at your booth.
- Include Customized VIP Exhibit Passes and the DesignCon Exhibitor logo with your company's newsletter and invoice mailings.
- Encourage salespeople to distribute Conference Catalogs and VIP Exhibit Passes as a personal invitation during sales calls, and invite key customers to your booth or conference room.
- Increase your database access and reach thousands of qualified professionals by utilizing the DesignCon 2007 database, available through a bonded mail house or e-mail vendor.
- Post the DesignCon Exhibitor Logo to your Web site with a link to your Customized VIP Exhibit Pass to provide your customers and site visitors with an invitation to view your product demonstrations on-site at DesignCon 2007.
