This section is dedicated to DesignCon news, press and media exposure. Here you will find press releases, contact information, dedicated registration, and useful information about DesignCon 2007.

Please note that complimentary access to DesignCon 2007 will be granted to accredited journalists and analysts. Sales or advertising personnel or technical staff will not be awarded free entry. Journalists are asked to bring their business cards with an editorial title or broadcast station for verification.

To have your press kits on display in the press room, please have this pre-assembled material delivered to the on-site Press Room on Monday, January 29, 2007.

Aid members of the press with all your news releases and company information as they cover DesignCon 2007. Your on-line media kit will also be displayed in the DesignCon 2007 Media Center. Virtual Press Office (VPO) will maintain your on-line media kit daily and distribute your news releases to thousands of journalists, further expanding your reach.
Participate in the Exhibitor News Page

The Exhibitor PR Manual details all the PR Opportunities you are entitled to at DesignCon 2007. Download your copy of the Exhibitor PR Manual.

For a higher-quality, printing version, this larger file is available: Exhibitor PR Manual

TecPreviews will be offered in the press conference room. Should your company desire to showcase a new product or service to attendees by using multimedia, a TecPreview is an excellent and unique venue. For more information, contact Christine Paplaczyk at cpaplaczyk@iec.org or +1-312-559-3301.

You will have the opportunity to send news and invitations to pre-registered press and analysts with this list. You will receive the list beginning with the week of December 18, and then you will receive updates twice a week thereafter, up until the event. (If you have not submitted your PR contact to lreyes@iec.org, you will not receive this list.)

If you are hosting analysts or members of the press, you can pre-register them here www.designcon.com/2007/press/reg_press.html. They can avoid long lines and pick up their badges at the Press Registration Counter at the show.

• Create a pre-show press release announcing your booth and specifics of your product launch or exhibit at the show.
• Send invitations to your customers.
• Do a pre-show direct mailing or postcard to potential customers.
• Add the DesignCon logo to your own web site announcing your booth and highlighting activities at the show.
• Develop a booth traffic builder - explain why people should visit your booth.
• Include DesignCon name and your booth number in all pre-show advertising.
• Include DesignCon name and your booth number in a snipe on all regular product and brand advertising placed prior to the show.

For complete information on PR Opportunities available to you as an exhibitor, please contact lreyes@iec.org

About the International Engineering Consortium
The International Engineering Consortium (IEC) is a nonprofit organization dedicated to catalyzing positive change in the information industry and its university communities. Since 1944, the IEC has provided high-quality educational opportunities for industry professionals, academics, and students.

In conjunction with the industry, the IEC has developed free, on-line, Web-based tutorials, and streaming-video iForum seminars. The IEC conducts industry-university programs that have substantial impact on curricula.

The IEC also conducts research and develops publications, conferences, and technological exhibits that address major opportunities and challenges of the Information Age. More than 70 leading high-technology universities are currently affiliated with the IEC.

About DesignCon
The DesignCon conference program provides education and updates on the latest technology advances affecting design engineers working at the chip, board, and system levels. The DesignCon technology exhibition delivers practical approaches, techniques, and procedures directly on the show floor, where leading-edge displays from key organizations offer proven solutions for immediate application.

Press and Media Relations