Today's technology roadmaps are driving the impression that leading-edge innovation is predictable and deterministic. Moore's Law becomes an accepted conclusion. The reality is that innovation doesn't come smoothly or easily. It involves engineering teams overcoming significant challenges and roadblocks. How do we continue to live up to these expectations?

Issue:

• Today's business issues are making productivity a key factor in engineers' lives.
• Expectations for innovation have risen dramatically (Bill Schweber May 04 EDN)
• Complex set of data collection and analysis techniques are required to make sound decisions

Opportunity:

• There are management "Best Practices" which improve teamwork and innovation
• Leveraging technological advances to your team's advantage
• Measurement tools that enhance productivity
• Analysis Software that displays results without re-inventing the reports wheel

Colin Shepard
Vice President and General Manager
Oscilloscope Product Line
Tektronix

As Vice President and General Manager, Performance Oscilloscope Product Line,Colin Shepard is responsible for Tektronix' oscilloscope product development and product marketing. Prior to this assignment he served as general manager of the company's Logic Analyzer product line. During his 20 years at Tektronix, Colin has worked in a variety of positions including design engineering, project and engineering management, and strategic and new business development. He began his career at Tektronix as an intern while earning his BSEE and MSEE from the Massachusetts Institute of Technology. Colin later obtained an MBA from the University of Oregon.

Panelists

Mike Jefferson
IBM Almaden Research Center

C. Michael Jefferson received his BS degree in physics in 1973, an MS in Scientific Instrumentation in 1975, and a PhD in physics in 1984, all from the University of California, Santa Barbara. He was a National Science Foundation Station Science Leader at the South Pole Station in 1975 and 1976. He joined the IBM Almaden Research Center in 1985. He has worked in non-equilibrium critical phenomena, the magnetic and optical recording storage areas, developed holographic digital data storage technology, and studied the uses of persistent spectral hole-burning for data storage and processing. His technical interests include laser stabilization techniques, optics, optoelectronics, and precision instrumentation. He is currently working in the areas of phase-change memories and deep UV lithography. He holds six patents and has received several IBM Research Division Awards

Dundar Kocaoglu
Professor and Chairman
Engineering Technology Management Department
Portland State University

Dundar Kocaoglu is Professor and Chairman of the Engineering and Technology Management Department at Portland State University, and the President and Chief Executive Officer of PICMET (Portland International Conference on Management of Engineering and Technology). His research areas include technology management, project management, Research and Development management, decision theory, technology roadmapping, and resource optimization. Dr. Kocaoglu has received approximately one million dollars in research grants and contracts from government agencies and industrial corporations.

Gary Waldo
Product Manager
Tektronix

Gary Waldo is a Product Marketing Manager in the Value Scope Product Line (VSPL) and has worked for Tektronix for nearly 10 years. Waldo recently led the product development efforts on the TDS5000 and TDS5000B Series oscilloscopes, including the development of the innovative MyScopeTM control windows feature, which greatly improves customer productivity and was awarded EETimes "Ultimate Product" in June 2004. Prior to joining VSPL, Waldo served as a Strategic Account Manager in the sales organization. He holds an MBA and a BS in Electrical Engineering from Washington State University.

Maury Wright
Editor at Large
EDN Magazine

Maury Wright is EDN's editor at large. Wright graduated from Auburn University in 1978 with a BSEE and a curriculum emphasis on digital design and development with early microprocessors. Subsequently, Wright took graduate-level courses at Auburn and San Diego State University with an emphasis on microprocessors and digital-signal processing.Wright's engineering experience includes stints at San Diego-based General Dynamics Convair division and The Computation Company. At General Dynamics, Wright worked designing ground support equipment for the Tomahawk cruise missile. At Computation, Wright worked on early microprocessor-based office systems and on ophthalmic instruments based on microprocessors.